Graphic Designers the world over are always looking for new concepts in Logo Design.
Our Graphic Design team are always evolving. So is the world we live in.
The world today is a far different place to the one we lived in years ago. As the world evolves so do we here at Graphic Designers Now.
However one thing is for sure, some things will never change. Things like Quality professional service and customer satisfaction. GDN offers you professional Graphic Designers and a Logo design team to meet your every needs.
IT WORKS LIKE THIS ~
The process is simple we connect with you and work with your initial ideas and concepts. We ask some questions about the business, your graphic design ideas and we engage our graphic designers to then work with you to bring our collective ideas to fruition.
We work with you until a collective goal is reached, and most importantly you are happy.
Our Graphic Designers team are always creating new logo designer concepts and creating valuable ideas for each niche we are confronted with.
We here at GDN (Graphic Designers Now) are always cutting edge thus allowing you the client a range of amazing, stylish and personal options. No job is too weird or too complicated either. Actually we love working on crazy design ideas, but we also know when something a little more normal is required too.
Our seasoned Graphic Designers offer many design options to our clients, enabling them a variety of choice.
Colour, Font Design, Branding are all part and parcel of what makes up a great design. We can design for any market. Corporate or creative we are here for you.
Don’t forget to check out our portfolio page to view our happy customers and see what they’re saying.
Check out our favourite designers web sites
Key SEO Factors in Web Design for Graphic Design sites
Key words and key phrases are simply words that accurately describe your business in very specific terms. The secret of keyword success is avoiding general terms that describe just about any business. For example, in my business stating “Expect professional services when contacting us” could just as well be talking about home construction, banking services, or brain surgery.
By inserting “web design” and stating “Expect professional web design services when contacting us” the text content is very specific for people and search engines to understand exactly what I offer.
Keywords are used in two ways: 1) in the META which is hidden in the XHTML and accessed by search engines to understand the theme of each web page, and 2) in the actual text content of headings and paragraphs that display on your page for visitors to view. Here is the list of key SEO factors in web design that you can control, and brief examples or explanations using my main site home page for reference. You MUST use your keywords in each of these to maximize the SEO value.
META Title Tag (70 characters, or less)
Small Business Web Design Services (summarizes the essence of what I do)
This is the MOST important SEO factor on every page. It needs to be different for each, and relative to that individual page with top key words near the beginning. This is not the place for your company name unless you are extremely well known.
META Description Tag (155 characters, or less)
Custom web design services of small business websites including CMS is my primary business plus matching graphics. (A complete sentence with key words near the beginning) This description is often used by Google as the introduction as listed in their search results.
META Keywords Tag (200 characters, or less)
web design, small business, website, blog, cms, website design, blogger, custom web design, graphic art, small business website, search engine optimization, seo
The preceding META code may be viewed while visiting any website page and a screenshot from my home page is inserted in the PDF ebook version of this podcast. Right click on a blank area of any web page and then select “View Source” to see the actual code used to create that page. The META will be near the top if used by that designer.
Heading and Subheading (Headline) H Tags
Example H1: Small Business Web Design Services Introduction (only ONE H1 headline per page)
Example H2: Quick Links to the Most Popular Design Services (use H2 or smaller H3 tags, also)
The H tags are like newspaper headlines with the H1 being of higher importance, then H2, and then H3 tags which should be used as subheadings relative to the preceding H2 tag. Search engines assign a higher portion of ranking and importance to H tag “Headlines” compared to text content in paragraphs.
Alt Attribute for Graphics
<img src=”http://www.jimdegerstrom.com/images/sbrc-header.jpg” alt=”web design brisbane header” /> (The alt= text is “web design melbourne header” and this is the banner logo, or header, at the top of each of my pages)
The ALT text describes graphics which search engines cannot view, yet the text IS indexed by search engines and provides added keywords to help define each graphic and the theme of your page.
Hyperlinks in Text Body
Near the bottom of my home page is a link, or hyperlink, to “web design and graphic art advice”.
This link is to my blog, and while the word blog is not included in the hyperlink, it does appear nearby. The text in “on-page” links should include keywords. The description “web design and graphic art advice” adds value because key words describe what my blog features, and not just the fact that it is a blog.
Search Engine Optimization Step by Step Guide
Another Free Small Business Resource Center Report
The text content used on your page is the obvious choice for placing key words and phrases. You may want to include your unique META description sentence verbatim in the first paragraph of each page. Keep text content from 200-500 words unless it is absolutely necessary to go into more detail on a topic. Use the key words and phrases often in the text, but not to the point that the text becomes senseless reading.
One of the biggest mistakes people make is using nouns like this, that, and it in website content. As the author, you know the intended meaning, but your readers may not share expert knowledge about your topic, so help them out. Try rewording each instance of this, that, and it with more descriptive words. Not many people will be searching in Google using this, that, or it to describe your product or service.
Design for visitors first, not search engines, yet use enough keywords to assist search engines to properly identify your site theme. The proper ratio of key words to total words on each page is called keyword density, and this subject will be discussed later in more detail.
File Names Assigned to Pages
The name you give each page on your website will add some SEO value if you use keywords in that page. The home page should always be named “index”, and then other pages should have a literal meaning using key words separated by dashes. For example, my link to small business web design services is “web-design-services.html”. This has extra value compared to “page2.html”.
Directory Names if Using Subdirectories
If you have a blog or podcast, or place images in a subdirectory, use a literal name for the subfolder. In the examples just given, I use my main site domain name followed by /blog, /podcast, and /images.
Web Design and Keyword Research
Next, researching keywords for your small business website may seem daunting at first. Whether you have an established site or you’re just getting online, start out by making up a list of words that people are likely to put in Google or other search engines to find you. Next, sort that list by placing the MOST important word or phrase at the top of your list. Add each of your key words in descending order of importance.
When you have a list of 10 key words or phrases sorted by importance, it’s time to begin the research.
Knowing what potential prospects actually type in search boxes may help you adjust your text content to be more people friendly. There are several free online services that match your key word to real data about the frequency of related key phrases in descending order of importance.
Search Engine Optimization Step by Step Guide
View their list of top search phrases, and then compare yours to their top 10. You may see new phrases that you did not consider. Add them to your list or copy and paste their top 10. Continue with each keyword or phrase and when done you may want to consider revising your list and the order of importance based on what you learned about what people really put in search boxes to find someone like you.
Keyword Density and Analysis
Let’s review the definition of keyword density. Keyword density is a ratio expressed as a percentage from the number of times a keyword or phrase appears on a page compared to the total number of words on that page. If a page has 200 words and one key word appears on that page 10 times, the keyword density is 5%. To assist readers of the PDF ebook, a page outline is included in Appendix A. Podcast listeners will have to download the ebook to view illustrations and the attachments.
Knowing how often you can put a keyword or phrase on a page without being penalized by the search engines for trying to take advantage of them is like finding a magic formula. Insert too few key words and your competition will be on page one instead of you. I recommend using free software for the analysis.
When asked for their recommended safe keyword density range to use, their advice would be 1.5% to 6.5% and I recommend 4% as the target number. By now you’re probably wondering, how you can easily count the total number of words on a page and then get the proper ratio or percentage without spending long hours counting words and key words. Fortunately, DupeFreePro does just that instantly using copy and paste and just a couple of clicks. To do this properly, expect analysis and rewrite of each page to take as much as 2-3 hours, not 2-3 minutes.
While the target density is 4% to 6.5% on the high end, which would be for the single word or phrase that best represents the theme of your overall website. The second and still very important keyword for a given page should be included a like number of times, yet in your extended list of key words in descending order they can be used nearer the 1.5% low end to maintain readability. After all, a web page should be designed for visitors first, and search engines will reward pages that read naturally.
Note: ALL keywords in your keyword META should appear somewhere on that page! Do NOT try to stuff every keyword or phrase for the full 6.5% on every page. Some web designers over-optimize and place excessive key words and while the limits are not published, the experts know your site can be banned for keyword stuffing.
Once upon a time there were two nerds at Stanford working on their PhDs. (Now that I think about it, there were probably a lot more than two nerds at Stanford.) Two of the nerds at Stanford were not satisfied with the current options for searching online, so they attempted to develop a better way.
Being long-time academics, they eventually decided to take the way academic papers were organized and apply that to webpages. A quick and fairly objective way to judge the quality of an academic paper is to see how many times other academic papers have cited it. This concept was easy to replicate online because the original purpose of the Internet was to share academic resources between universities. The citations manifested themselves as hyperlinks once they went online. One of the nerds came up with an algorithm for calculating these values on a global scale, and they both lived happily ever after.
Of course, these two nerds were Larry Page and Sergey Brin, the founders of Google, and the algorithm that Larry invented that day was what eventually became PageRank. Long story short, Google ended up becoming a big deal and now the two founders rent an airstrip from NASA so they have somewhere to land their private jets.
here are hundreds of factors that help engines decide how to rank a page. And in general, those hundreds of factors can be broken into two categories—relevance and popularity (or “authority”). For the purposes of this demonstration you will need to completely ignore relevancy for a second. (Kind of like the search engine Ask.com.) Further, within the category of popularity, there are two primary types—domain popularity and page popularity. Modern search engines rank pages by a combination of these two kinds of popularity metrics. These metrics are measurements of link profiles. To rank number one for a given query you need to have the highest amount of total popularity on the Internet. (Again, bear with me as we ignore relevancy for this section.)
This is very clear if you start looking for patterns in search result pages. Have you ever noticed that popular domains like Wikipedia.org tend to rank for everything? This is because they have an enormous amount of domain popularity. But what about those competitors who outrank me for a specific term with a practically unknown domain? This happens when they have an excess of page popularity. As search engines matured, they started identifying more metrics for determining rankings. One that stood out among the rest was link relevancy.
The difference between link relevancy and link popularity (discussed in the previous section) is that link relevancy does not take into account the power of the link. Instead, it is a natural phenomenon that works when people link out to other content.
Let me give you an example of how it works. Say I own a blog where I write about whiteboard markers. (Yes, I did just look around my office for an example to use, and yes, there are actually people who blog about whiteboard markers. I checked.) Ever inclined to learn more about my passion for these magical writing utensils, I spend part of my day reading online what other people have to say about whiteboard markers.
On my hypothetical online reading journey, I find an article about the psychological effects of marker color choice. Excited, I go back to my website to blog about the article so (both of) my friends can read about it. Now here is the critical takeaway. When I write the blog post and link to the article, I get to choose the anchor text. I could choose something like “click here,” but more likely I choose something that it is relevant to the article. In this case I choose “psychological effects of marker color choice.” Someone else who links to the article might use the link anchor text “marker color choice and the effect on the brain.”
When people surf the Internet, they generally view each domain as its own island of information. This works perfectly well for the average surfer but is a big mistake for beginner SEOs. Websites, whether they like it or not, are interconnected. This is a key perspective shift that is essential for understanding SEO.
Take Facebook, for example. It started out as a “walled garden” with all of its content hidden behind a login. It thought it could be different and remain completely independent. This worked for a while, and Facebook gained a lot of popularity. Eventually, an ex-Googler and his friend became fed up with the locked-down communication silo of Facebook and started a wide open website called Twitter. Twitter grew even faster than Facebook and challenged it as the media darling. Twitter was smart and made its content readily available to both developers (through APIs) and search engines (through indexable content).
Facebook responded with Facebook Connect (which enables people to log in to Facebook through other websites) and opened its chat protocol so its users could communicate outside of the Facebook domain. It also made a limited amount of information about users visible to search engines. Facebook is now accepting its place in the Internet community
and is benefiting from its decision to embrace other websites. The fact that it misjudged early on was that websites are best when they are interconnected. Being able to see this connection is one of the skills that separates SEO professionals from SEO fakes.
I once talked to a website owner who had an 80 percent bounce rate on his homepage and figured it was normal. Can you imagine if 80 percent of the people who looked at you immediately ran in the opposite direction? This isn’t normal. Web design is an element of SEO that many amateur SEOs miss. It doesn’t matter if you can get high rankings if none of the searchers stays on the given webpage after clicking through.
SEO-friendly web design is a lot like getting a prom date; appearance matters. People make decisions about the credibility of a website the instant the page loads. Like people, credible websites have a very specific look and feel to them. They generally have a clear logo in the top left, and a navigation bar horizontally on the top of the page or vertically on the left- hand side. They have less than five colors in their layout (not including images), and they have clear, readable text.
Would you feel comfortable leaving your children with a person in a bright orange prison jumpsuit? Of course not! In the same way, visitors to websites are not going to feel comfortable if they are greeted with pop- ups, loud music, and a multicolored skull logo.
Of course those are extreme examples. The common mistakes that I see are more along the line of the following:
Lack of focus Crowded text Slow loading times Auto-playing music Unclear navigation Excess redirects
As an SEO, you need to stress the importance of good design. Though it may be fun and exciting to stretch the limits, it is not fun to be poor because 80 percent of your client’s would-be customers leave the website directly after entering.